Marketing Manager

The Marketing Manager at Hester & Cook Design Group, Inc. is a key role within the company, supporting the retail, online and wholesale channels. This highly relational leader has strong project management skills, is detail and solution-oriented, and has a keen eye for design and an appreciation for the Hester & Cook aesthetic. Additionally, this individual is passionate about delivering best-in-class marketing for Hester & Cook using data driven analytics to help create and shape marketing strategy for the company.

PRIMARY DUTIES AND RESPONSIBILITIES

  • Analyze and access all marketing analytics and campaigns to ensure that all marketing dollars are maximizing impact. 
  • Provide a comprehensive, strategic marketing plan for the company to ensure all revenue goals are met. 
  • Flexible and nimble approach to data-driven analytics to meet all revenue goals as needed. 
  • Oversee management of all social media platforms to maximize the brand. 
  • Ability to lead and manage a team of two (with a possible third hire within the year). 
  • Comfortable with ROI metrics on all marketing campaigns as needed, including the revenue achieved. 
  • Work closely with the marketing team to develop visual aspects of H&C email campaigns, social media posts, flyers, and other graphics needed to communicate the brand message to all channels. 
  • Working knowledge of and skilled at using Adobe Creative Suite (Illustrator, InDesign, Photoshop 
  • Contribute to work on webstore/blog, including ideation, styling, creating graphics, etc. 
  • Track marketing campaign performances across all platforms (Google Ads, Social Ads, etc.) and implement new strategies as needed to meet goals. 
  • Ensure that all social media comments on all platforms are responded to in a timely manner, as needed. 
  • Assist with various aspects of the design process for marketing from initial concept to final production. 
  • Ability to execute all projects in a timely manner. 
  • Clear and direct communication with associates outside of our organization such as vendors, influencers, customers, et al. as it relates to design and marketing projects. 
  • Maintain communications via project management software (Asana), phone calls, and meetings. 
  • Contribute to the updating of brand standards and style guidelines and ensure they are adhered to consistently. 
  • Ability to work independently, take a high degree of initiative, and adapt to a dynamic environment. 
  • Experience with email marketing platform (ex. Mailchimp, Emma, Klaviyo) 
  • Thorough knowledge of and skill using Adobe Creative Suite (Illustrator, InDesign, Photoshop. 
  • Familiarity with Video Editing or Motion Graphics is a plus 

 

WHOLESALE MARKET SUPPORT

  • Work with internal team to provide support for Wholesale markets 
  • Work in the Wholesale showrooms in a sales capacity during market season as requested (January, February, June, July. 
  • Ability to work collaboratively across multiple departments to help execute an overall cohesive strategy and plan for customers. 
  • Attend Hester & Cook Design Group, Inc. team meetings and training as required. 
  • Other duties as assigned. 

 

QUALIFIED INDIVIDUALS WILL POSSESS THE FOLLOWING ATTRIBUTES

  • Minimum 4 years’ experience in a marketing leadership role 
  • Proven track record in leading data-driven decisions to achieve marketing results. 
  • Strong results in achieving overall revenue goals. 
  • Ability to lead a small team to ensure all organizational goals are met. 
  • Bachelor’s degree in graphic design or related field 
  • Experience with email marketing platforms (ex. Mailchimp, Emma, Klaviyo) 
  • Thorough knowledge of and skilled at using Adobe Creative Suite (Illustrator, InDesign, Photoshop) 
  • Familiarity with Video Editing or Motion Graphics is a plus 
  • Technically-oriented thinker 
  • Result driven 
  • Enthusiasm for learning and willingness to acquire new skills to push our organization forward 
  • Understanding of Social and Google Ads platforms 
  • Creative energy and positive disposition 
  • Proven ability to work well in a group setting 
  • Collaborative; receives feedback well and can change direction to support the needs of the business 
  • Solid understanding of marketing trends and ability to translate them into a brand’s aesthetic 
  • Demonstrated strong artistic and creative ability 
  • Ability to keep multiple projects in progress simultaneously while still meeting deadlines 
  • Strong verbal and written communication skills 
  • Established organizational skills and ability to work within strict deadlines 
  • Knowledge of the Shopify ecommerce platform is a plus 
  • Proficient in using all Office 365 products with an emphasis in Excel 
  • Experience in database management is a plus 
  • Comfortable with conflict resolution 
  • Self-motivated and independent thinker 
  • Strategic thinker 
  • Positive Attitude 
  • Passion for Hester & Cook products 
  • Provide industry trends and product knowledge to help our customers grow
  •  Comfortable in a creative culture

Supervision received
Works as an integral part of the marketing team under the Chief Strategy Officer (CSO).
Dotted line reporting to the Chief Merchant Officer (CMO)

Working Conditions
Employee reports to Hester & Cook Corporate Office at 2728 Eugenia Avenue,
Nashville, TN 37211
Hester & Cook provides access to healthcare benefits after (60) sixty days.

Expectations for all employees
Supports the organization’s mission, vision, and guiding principles.

Email cover letter and resume with references to careers@hesterandcook.com, using the subject line “Marketing Manager”. Interviews will be scheduled beginning on or before March 18, 2024.