Marketing and Communications Specialist

Hester & Cook is a designer and manufacturer of goods for the table and home as well as gifts and stationery items. We are a quickly expanding company growing our team of positive, flexible, and creative thinkers who are passionate about our products and developing brand awareness + loyalty. The Marketing and Communications Specialist is responsible for creating and dispersing materials to support these objectives, and providing direct assistance and support to our Marketing Director. Hester & Cook’s Marketing and Communications Specialist is a full time position at our Nashville, TN headquarters.

Duties include but are not limited to:

  • Press list maintenance and outreach, including conceptualization and drafting of necessary materials
  • Coordinating fulfillment of press requests
  • Collaborating and providing recommendations on improvements for programs
  • Conceptualizing and implementing new ideas and tactics to build brand recognition and loyalty
  • Content creation with assistance of Design Team
  • Create, manage and implement all elements of the advertising and marketing calendar strategy with guidance of Marketing Director
  • Identify and evaluate marketing trends, competitive activity and customer behaviors to translate findings into impactful marketing strategies
  • Scheduling social media posts, email campaigns etc. to keep in line with seasonal goals on wholesale and retail fronts
  • Lead and support special projects as assigned
  • Working with design team to create marketing pieces to promote brand and products, i.e. press kits, flyers, posters, direct mailers, etc.
  • Analyze campaign/strategy results and utilize findings to maximize future efforts

Strengths needed:

  • Precise attention to detail and deadlines
  • Creative energy and positive disposition
  • Personal accountability and initiative
  • Passionate interest in marketing and business growth
  • Outstanding spelling and grammar
  • Flexible, self-directed and goal oriented work behavior
  • Strong communication skills, both written and verbal
  • Interest in/knowledge of gift, stationery, tabletop, design industries

Working Knowledge/Skills required:

  • copywriting and proofreading
  • MyEmma or similar, including best practices
  • Google Analytics, AdWords, etc., implementing, analyzing and adjusting course based on data
  • Shopify or similar
  • Best practices on Instagram, Facebook, Pinterest, and Twitter; as they relate to content strategy, publishing, customer engagement, and advertising/marketing
  • Sprout Social, Buffer, or similar
  • Understanding of marketing to wholesale and retail audiences

Email resume and cover letter to, using subject line “Marketing and Communications Specialist”